I’ve done some mouse tracking on my site and it seems that my users tend to click on pretty much anything they find interesting.
I’ve noticed some users to miss the service title link while trying to click on the service icon or the description. (Especially from mobile devices). Some where trying to click on facts.
Could you make them linkable?
Participant observation revealed that some users were looking for a link to explore a testimonial or a quote.
Maybe adding some sort of a read more button would help?