What measure should be taken to enable my site more searchable and optimized. What is need to enter in the pages or type or services ? Please advise. thanks
There are many things that user have to do in order to increase site SEO. Content have to bee added on regular basis, site have to be linked to social networks, and site content have to be shared on these networks often. Site traffic have to increase, and when it increases search engine crawlers will spend more time for indexing content. Also, when domain name, and site is several years old site will be indexed better.
For all SEO enhancements, please search google, since this question is not related with theme functionality, but basic steps which one should perform to increase seo is ti install and properly use Yoast seo plugin https://wordpress.org/plugins/wordpress-seo/ and site should be registered with google webmaster tools https://www.google.com/webmasters/tools/
All the Best!